We provided a quarterly media analysis for the largest Hungarian energy company. The study focused on news published in the Czech Republic, Slovakia, Romania, and Serbia related to MVM and its interests in those countries. Native speakers performed a quantitative and qualitative analysis of more than 1,000 articles. The analysis covered the tone of each article (positive, neutral, negative), its topic, and the aggregate reach of the publications.
We had to overcome complex challenges during the tender process for the Danish media monitoring for the European Parliament. Despite legal and technical difficulties on the part of subcontractors and content providers, we successfully ensured the availability of the content necessary for media monitoring after repeated and persistent negotiations. We then compiled and submitted our tender in accordance with strict administrative and technical requirements, as a result of the coordinated efforts of the multimember team.
Our client required us to collect the 10-15 most important news from the last 30 days about a specified company and deliver them in a media report by the deadline. Within a month, we produced reports on three different companies operating in Hungary. The complexity of the task was that we had to expand the list of domestic and international sources identified by the client according to our own experience and market knowledge. Additionally, the deadline was very tight and the client requested a very strict, information-focused news selection to avoid duplication.
In the fourth quarter of 2024, we were commissioned by the National Remembrance Commission (NEB) to search for newspaper articles on the trial of Ilona Tóth, convicted in relation of the Revolution and Freedom Fight of 1956, mainly in the international press, on both sides of the Iron Curtain. The English, Italian, French, German, Romanian, Czech and Polish results of the research were translated into Hungarian and together with the original text of the articles, have been submitted to our customer.