PressMonitor is a web-based, customisable media intelligence tool that monitors and analyses over 200 000 international online, print and broadcast media sources and hundreds of thousands of blogs and social network sites such as Facebook, Twitter and YouTube. The application integrates a number of add-on functionalities such as language technology modules (machine translator, terminology manager, word cloud etc.) and media analytic capabilities.

Traditional press clipping services with human readers miss 35-40% of valid clips. It is also extremely time-consuming and unefficient to browse through web pages and print publications one-by-one. Our media monitoring tool indexes and aggregates over 200 000 international sources nearly every hour and our "clipping accuracy" is 99% in average.

We operate a search term-based monitoring service. As a first step, our colleague always assists you to set up the most accurate, incisive search terms that will guarantee that you receive a comprehensive media coverage with relevant results. Besides the single word and wildcard searches, we use Boolean searches employing multiple searches as global AND (warming OR climate OR heat).

First you have to register for a discounted 30 days trial. Short after registration takes place, our colleague will set-up your trial account and get back to you with your login information. Since PressMonitor is a web-based tool, it requires nothing more than a steady internet connection and a browser (recommended: Mozilla Firefox or Internet Explorer). You can subscribe to PressMonitor for a quarter, half or one year in a "software as a service" (SAAS) framework. You can learn about Rates and Subscription fees on  our Pricing page.

PressMonitor enhances your daily media monitoring and analysis work with a wide range of quick reports - charts, graphs, diagrams and maps - on the nature of your media coverage including:

• countries,
• languages,
• source names,
• source types,
• sentiment (positive/negative/neutral),
• depth (mention only/in-depth coverage),
• distribution by national and international coverage,
• political alignment (liberal, conservative, labour etc.),
• trends,
• word cloud analytics, etc.
• topics
• authors

Understanding your media is also enhanced by our  entity-based textmining solution, that extracts quotes, announcements from large assets of media content along with the spokesperson. You can also check our statistical word-cloud module to quickly grab the most frequent expressions from large corpora and our sentiment index graph that allows for PR-impact measurement and visualisation on the basis of reach and sentiment data.

Today, applicability of the most advanced machine translation tools are quite limited in the world of media since the language of the press is complex and hard to process by machines. Still, we have equipped PressMonitor with the best hybrid (statistical and rule-based) machine translation systems that allow for raw translation of +35 languages you do not speak at all, and will help you to get the gist out of the given article or post.

"Reputation is all you have in life, and I think it's worth spending that money," - said Virgin-founder, Richard Branson. The good reputation or image of a company or organisation is an invaluable asset. It lays grounds for our relation to all our business affiliates and partners; that is stakeholders, vendors, clients, media, consumers and the public. For efficient corporate communication and reputation management you need a thorough monitoring of the distribution of your messages and press releases. Our tool gives you insight into invisible contents on the web, so we not only offer you much more than a free search engine but you can also access sources Google and Yahoo do not even find. Let alone the many thousands of offline (print and broadcast) sources that might contain invaluable information that might affect your corporate reputation.

PressMonitor is for you if:

1. your company, organisation is mentioned in the local or international media,
2. you are interested in tracking any topics or issues that make it to the headlines,
3. you are in search of new export markets and you want to get hold of time-critical information on import demands on the given market,
4. there are any industry or domain-specific news that you might like to follow up because your organisation plans acquisition, expansion or investment in a foreign country,
5. you find hard spoting the needle in the haystack as regards identifying and understanding your social media buzz,
6. you would like to monitor your competitor.

PressMonitor covers more than 200 000 offline and online sources in the following distribution by media types:

Note: the above chart is only indicative in character. The content volume and constituency of the sources (news portals, blogs, chat rooms, forums, networks etc.) monitored by PressMonitor changes rapdily and continously. Once you have a subscription to PressMonitor, you can filter down to different countries, languages and media types and can generate the desired, exact source list online.

Along with the news item itself PressMonitor provides metadata or metainformation including title, publication date, author, country, language, media type, circulation, reach etc.

Since the hundreds of thousands online and social network sources are very different by nature, the frequency of source updates and indexing intervals vary. In general, we distinguish the following groups:

Online

1. Mainstream newsportals - news items with a delay of 5 to 45 minutes from the date of publication are displayed on our interface.
2. Secondary newsportals are crawled in an interval of 30 to 60 minutes.
3. Tertiary sites and social networks, blogs, message boards are harvested in an interval of 1 to 2 hours.

Print

24 hours the latest from publication. Print result lists are mostly updated in the early morning of publication.

Broadcast

Several minutes after it goes live.

An effective media monitoring service is critical for an organisation's PR and marketing success. Cost of Not Knowing (CONK) arises if an organisation falls from potential revenue or generates loss due to the vague or lack of knowledge of its own reception or reputation.

International media monitoring enhances better understanding of the public and market perception of your organisation and helps you to eliminate the weaknesses of your image and PR. Knowledge of your media also plays a vital role in benchmarking, and best practice researches are inevitable for a good conduct of your company.

Media monitoring has a history as old as the story of the free press itself. The first press monitoring (pressebeobachter) agencies appeared in the second half of the 19th century in Germany with the aim to provide tailor-made monitoring of daily magazines, newspapers for individuals and corporates. Ever since, the primary objective of press monitoring has been to monitor and measure the efficiency of a corporate communication and PR strategy. A more qualitative approach defines media monitoring as a means of getting to know the actual announcements, opinions, declarations on an organisation by stakeholders and opinion-leaders. In additon, a state-of-the-art media monitoring tool is an invaluable asset for monitoring your competitors.

As a summary, media monitoring has three main objectives:

1. reputation management - to track what is being said about your company and brand
2. industry search and market intelligence - to stay up-to-date on the news that impact your industry and potential new markets
3. competitive intelligence - to know everything you need to know about your competitors.

Obviously, today news is best monitored on the Internet. Most of the print publications (newspapers, consumer magazines, trade journals, news syndication services) publish their content on the web along with the print version. Secondly, stories published on the web are accessible long before the print version reaches the newsstands. Thirdly, the universe of web 2.0, the expanding social networks and world of blogs are also out there on the web. In our internet age, we believe therefore that monitoring the web is the most important to stay ahead of business-critical news. Due to this, we offer a discounted 30 day trial of our online monitoring capabilities. As a professional service provider however, we do think, that a fully comprehensive media coverage cannot lack the systematic tracking of print and broadcast media, either. TV news broadcasts are seldom posted on the internet and therefore must be monitored through a specialised software with closed caption feeds. Similarly, most of the print media outlets do not publish their dailies and periodicals in digital paper format.

Yes, we add news sources of your choice upon request in 72 hours.